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DECKERS OUTDOOR CORP (DECK)·Q2 2026 Earnings Summary
Executive Summary
- Q2 FY26 delivered solid growth and beats: revenue rose 9.1% to $1.43B and diluted EPS increased 14% to $1.82, both above S&P Global consensus; EBITDA also exceeded estimates, with gross margin up 30 bps YoY to 56.2% . Actual vs S&P Global consensus: Revenue $1.4308B vs $1.4183B*, EPS $1.82 vs $1.584*; EBITDA $346.3M vs $309.4M* (beats) (values from S&P Global)*.
- Mix and geography: Wholesale +13.4% to $1.036B, DTC -0.8% to $394.6M (DTC comps -2.9%); International +29.3% to $591.3M vs Domestic -1.7% to $839.5M, reflecting earlier shipments and stronger ex-U.S. demand .
- FY26 guidance reinstated: Net sales ~$5.35B; GM ~56%; SG&A ~34.5% of sales; Op margin ~21.5%; tax ~23%; EPS $6.30–$6.39. HOKA +low-teens; UGG +low-to-mid-single-digits .
- Tariff headwinds: unmitigated FY26 impact now ~+$150M; mitigation expected at ~$75–$95M via strategic pricing and factory cost sharing. Q2 gross margin benefited from timing (price increases ahead of full tariff burden); back-half margins expected to face the tariff headwind .
- Capital returns remain robust: 2.6M shares repurchased in Q2 for $282M at $109.31 avg; $2.2B remains under authorization .
What Went Well and What Went Wrong
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What Went Well
- Strong brand performance: HOKA +11.1% to $634.1M; UGG +10.1% to $759.6M; gross margin expanded 30 bps to 56.2% YoY . CEO: “HOKA and UGG again delivered double-digit growth…international momentum” .
- International strength and wholesale execution: International +29.3% YoY; wholesale +13.4% with earlier shipments and EMEA warehousing transition benefits .
- Pricing power holding: selective price increases effective July 1 with “no issues” in sell-through on key styles; DTC comps modestly down but improving sequentially; HOKA order book healthy .
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What Went Wrong
- U.S. macro/tariff pressure and channel mix: Domestic sales -1.7%; DTC -0.8% with DTC comps -2.9% as consumers favored multi-brand in-store shopping; back-half margin guided lower due to tariffs .
- UGG DTC softness: UGG DTC -10% as wholesale in-stocks and earlier allocations pressured direct sales near-term .
- Other brands decline: Other brands net sales -26.5% to $37.2M on Koolaburra phase-out, limiting portfolio contribution .
Financial Results
Headline metrics and trends
Actual vs S&P Global consensus (Q2 2026)
Note: Asterisked consensus values from S&P Global.
Segment, channel, and geography (Q2 YoY)
Select KPIs
Cross-checks: Q1 FY26 (for trend)
Guidance Changes
Earnings Call Themes & Trends
Management Commentary
- “Deckers delivered outstanding second quarter results ahead of our expectations on both the top and the bottom line... revenue growth of 9% and a 14% increase in diluted earnings per share” .
- “Gross margin for the second quarter was 56.2%, up 30 basis points... better-than-expected gross margin... driven by favorable timing of tariff-related variables unique to the second quarter” .
- “We now expect the unmitigated tariff impact on fiscal year 2026 to be approximately $150 million... mitigation efforts... offset approximately $75 to $95 million” .
- “Wholesale strength was driven by strong demand... earlier demand as well as European shipments that were pulled forward related to our upcoming third-party warehouse transition” .
- “Premium brands... we have not seen any issues [with] price increases... sell-throughs on key styles continue to be strong for both UGG and HOKA” .
Q&A Highlights
- Guidance construction and cadence: Back half weighted with more pressure in Q3, stronger growth in Q4; cautious on U.S. consumer during holidays, but well-positioned if demand shows up .
- DTC vs wholesale: Expect DTC improvement in Q3 and further in Q4; wholesale growth to slow over time as mix balances toward 50/50; near-term DTC pressured by broader wholesale availability and in-store try-on behavior .
- Tariffs and margins: Tariff headwinds to drive back-half gross margin pressure and continue into FY27 if unchanged; Q2 margin benefited from timing (inventory and price actions) unlikely to repeat .
- Pricing elasticity: Selective increases faced “no material decline in performance”; supports mitigation strategy .
- HOKA product and order book: Healthy spring/summer 2026 order book; strong franchise updates (Clifton, Bondi, Arahi) and expansion into lower-profile offerings .
Estimates Context
- Q2 FY26 vs S&P Global: Revenue $1.4308B vs $1.4183B*; EPS $1.82 vs $1.584*; EBITDA $346.3M vs $309.4M* — broad-based beats. Management’s FY26 EPS guide of $6.30–$6.39 implies sustained profitability despite tariff headwinds . Values with asterisk are from S&P Global.
- Potential estimate revisions: Consensus likely moves up modestly on Q2 beats, but back-half margin headwinds and cautious U.S. consumer tone may cap FY26 EPS upward revisions; revenue guide ($5.35B) sets a new anchor for top line .
Key Takeaways for Investors
- Quality beat with prudent FY26 guide: Q2 revenue/EPS/EBITDA beats alongside conservative back-half margin posture suggest durable demand with disciplined execution .
- International and wholesale are carrying growth; DTC comp headwinds should abate into Q3/Q4; watch for sequential improvement .
- Tariff risk quantified and partially mitigated; price power intact and factory cost sharing helps, but gross margin will be pressured in 2H and likely into early FY27 if tariffs persist .
- HOKA/UGG engines remain healthy: double-digit brand growth, robust global order books, and a strong innovation pipeline (e.g., Mach, Gaviota, Speedgoat updates) support medium-term share gains .
- Capital allocation supportive: substantial buyback authorization remaining ($2.2B) with ongoing repurchases provides downside support and EPS accretion .
- Trading implications: Near term, guidance reinstatement and execution vs tariff headwinds are the catalysts; monitor holiday demand elasticity and DTC recovery cadence. Medium term, sustained international growth and product cycles remain the thesis drivers .
Appendices
Prior two quarters (context)
Additional Q2 details and balance sheet
- Cash/equivalents $1.414B; Inventories $835.6M; no debt .
- Operating income $326.5M; “Total other income, net” ($15.8)M (income), tax expense $74.2M; net income $268.2M .
Footnote: Asterisked consensus values are from S&P Global.